PR / Influencer
Marketing
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Customized campaigns for releases, videos, tour announcements, or other content
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Collaborations with video creators, KOLs, interviews, press releases, etc.
Track Promotion /
Label Services
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Release promo
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DSP & Playlist pitching
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Ad buys
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Influencer campaigns
Social media MGMT /
Content Creation
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Chinese social media setup and management.
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Post translation, video uploads, original content creation
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Grow your local fanbase
Music Marketing & Social Media
About Us
Groove Dynasty provides the best in music marketing and social media services in China and Southeast Asia. We help artists, DJs, record labels, and other brands connect directly with their fanbase and expand their reach in the fastest growing music markets on the planet.
Social Media In China
Why Do I Need Marketing in China?
China is currently one of the most exciting music markets in the world. With the country continuing to see the same double-digit growth in the recorded music sector as it has over the past several years, the explosion in popularity of electronic music and an array of other genres has led to an influx of touring artists, as well as those looking to make more money from their music and merchandise.
However, China’s legal restrictions, language barrier, and unique online culture make it a difficult place to operate, in addition to the country’s social media and music platforms that are not available elsewhere. Marketing in China requires care and experience, and a strategy distinct from what works in the rest of the world and the rest of Asia.
Chinese Apps & Platforms
DSPs / Music Streaming Platforms: Tencent Music (QQ Music, Kugou, Kuwo), NetEase Cloud Music
Short Form / Long Form Video Platforms: Douyin (TikTok), Bilibili, Kuaishou
The Groove Dynasty Difference
Groove Dynasty has been operating in China for nearly ten years, making us one of the most experienced marketing agencies in the industry. We are a different breed of company – honest, hardworking, and with a creative approach to the projects we are involved with. Here is what sets Groove Dynasty apart:
Real people doing real work. Nothing is automated, and we don’t copy and paste the posts that we do. Every post, yes every single post, is done manually, and optimized for readability, local customs, and engagement, no matter what language it’s in.
Transparent reporting. We don’t fake our stats, we don’t buy followers, and we do full and regular reporting for every client.
Focus on what matters. Every client is different, and requires a different approach to the market. Whether your strategy is music-focused, video heavy, or based on the artist’s personality and engagement, Groove Dynasty has the tools to present it to fans.
Track & Album Promo
As the most important aspect of any artist’s career and image, music releases command our attention as marketers, and we employ a focused approach to their promotion in China.
Platform support. Editorial and features from NetEase Cloud Music, QQ Music, and others, ranging from playlists to social support and banners.
Playlist pitching. A majority of listening on China’s platforms is from UGC playlists, which are fan and influencer curated in a variety of themes and genres, getting valuable plays from users who want to hear your music.
Influencer and press placement. Giving you an extra push to reach more fans in more places.
Custom artist-led campaigns. Original artwork, video content, gifs, teasers, contests, giveaways, or other campaigns, from carried out from concept to execution.
Social Media Platforms: Red Note (Xiaohongshu), Weibo, WeChat
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Translated multilingual press releases or press kits
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PR coverage for new releases or local tours
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Original localized content or asset creation
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Social post or ad campaigns
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Tour management, support, photo/video
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Collaborations with local influencers and KOLs
Services
Since 2025, Groove Dynasty has operated an office in Bangkok, Thailand, to provide services in Thailand, Vietnam, Malaysia, Phillipinnes, and Singapore.
We are currently demoing work in the region for existing clients, and seeking local clients for international services. Other interested parties can inquire using the contact form.
Southeast Asia
Our Team
A diverse group with real-world experience in all aspects of the music industry and more knowledge than an encyclopedia. We put a personal touch on every single project we take on.
Groove Dynasty staff are located in Shanghai, China and Bangkok, Thailand.
Kyle Bagley
Owner & CEO
Kyle is a lifelong musician originally from the U.S., with a masters degree in music business and over twelve years experience living and working in China.
Sydney Xue
Sales & Account Management
Sydney was born and raised in Shanghai, getting her start in the music industry in 2018 as a booking agent and tour manager. She handles sales and account strategy for Groove Dynasty, and manages pop and electronic artist accounts.
Tony Fan
Label Services
Tony spent years as a KOL in electronic music, and was the head of music content at a Chinese streaming platform. He now manages our label accounts and content uploads.
Ivy Che
Influencer Marketing
A lover of anime, video games, and a diverse selection of Korean and Japanese music, Ivy is one of our lead account managers, and manages our partnerships with influencers and press outlets in China.
Ace He
Account Manager
As Groove Dynasty's resident underground house and techno fan, Ace is an account manager with a diverse background in many aspects of music and technology.